GOAL 5: MARKETING AND PROMOTION
Develop a marketing program that promotes the region’s unique historic, cultural, recreational, and natural assets to a wide audience, in order to increase visitation to the Susquehanna Heritage Area.
Objectives:
- Develop an identity that captures the vision of the Susquehanna Heritage Area and that can be used consistently in marketing and promotional efforts.
- Coordinate promotional activities of the Susquehanna Heritage Area with local, regional, and state organizations and marketing campaigns.
- Develop marketing materials and a cohesive signage and wayfinding program specific to the Heritage Area, including a website that highlights the historic context, interpretive themes, and resources within the Susquehanna Heritage Area.
- Identify programming, such as themed tours, that will guide visitors through the Heritage Area in a manner that is both educational and entertaining.